➧ How Meta Algorithm Works

➧ How to create a Meta business page
➧ How to optimize the Business page

➧ Introducing Meta Business Suite
➧ Understanding of Meta Business Suite

➧Types of Ads Managers
➧ Creating a Meta Ads Manager
➧ Ads Manager Set up
➧ Navigating Billing, payments, and account setting
➧ Meta Ad Account Structure
➧ Personal Ads Manager VS Business Ads Manager
➧ Meta Ad Campaign Structure
➧ Campaign, ad set, and ad limits per ad account

➧ Awareness
➧ Traffic
➧ Engagement
➧ Leads
➧ App Promotion
➧ Sales

➧ Comparison of Ad Objectives
➧ Create a Campaign, Ads Set & Ads

➧ Boost vs. Meta  Ads

➧ Meta Business Manager Guides

➧ Introduction to Meta Business Manager

➧ Business Manager Settings

➧ Domain Verification
➧ Setting up Business Manager Information
➧ Business Manager Verification

➧ Create a Free Shopify Website
➧ Create a FreeWordPress Website

➧ BOFU
➧ MOFU

➧ TOFU

➧ Meta Ads Buying Types

➧ Lifetime Budget vs. Daily Budget

➧ Bidding Strategy

➧Budget Selection

➧ Building Audiences- Detail Demographics
➧ Building Audiences- Detailed Interests
➧ Building Audiences – Detail Behaviours
➧ Saved Audience

➧Finding Hidden Facebook Audiences

➧ Content Strategy
➧ Content Guideline
➧ Hash-Tag Strategy

➧ Meta Ad Formats & Placements by Objectives

➧ Meta Creative Hub

➧ What is Google Tag Manager – How does it work?
➧ Advantages of Google Tag Manager – GTM
➧ GTM Accounts Structure – Components (Tag – Trigger – Variable of GTM)
➧ How to create a Google Tag Manager Account & Multiple Containers
➧ User Management in GTM. How to take GTM access from the Buyer?
➧ How to install Google Tag Manager on a Website (WordPress)

➧ Creating Meta Pixel in Meta Business Manager
➧ Setting up Meta Base Pixel in GTM

➧ Tag planning

➧Setting up Page View Standard Event in GTM

➧Setting up View Content Standard Event in GTM

➧Setting up Add to Cart Standard Event in GTM

➧Setting up Checkout Standard Events in GTM

➧Setting up Purchase Standard Events in GTM

➧Setting up Custom Events (20 seconds on a page) in GTM

➧Setting up Custom Events (Scroll Depth) in GTM

➧ Setup Meta Conversion API
➧ Server-side tracking for e-commerce website (view content)
➧ Server-side tracking for e-commerce website (add to cart, checkout, purchase)

➧ Setup Shopify Data layer
➧ Pixel Setup in GTM

➧Setting up Customer Data Variables in the Purchase Event

➧ Create a Container in GTM
➧ Create a server in Stape.io
➧ Create a Google Analytics Account
➧ Create a Constant Variable for Google Analytics Measurement ID in GTM Browser Side
➧ Create GA4 Base code tag in GTM Browser Side
➧ Configure Client Name variable + Create GA4 Client Name trigger+ Conversion API Tag setup in GTM Server Side
➧ Setup Event ID Variable+ Setup Event ID in FB Base Pixel, GA4 Base Code in GTM Browser Side
➧ Setup GA4 view content, add to cart, checkout, and purchase event in GTM Browser Side

➧ Ads Inspiration
➧ Winning Business Case Studies

➧ Learning Phase & Learning Limited

➧ Meta Ads Library

➧ Paid Ads Spy Tools

➧ Free Ads Spy Tools

➧ Upload Customer Data to Custom Audience
➧ Data Formatting Guideline
➧ Create Lookalike audience
➧ Retargeting ad run

➧ How to implement Dynamic Creative
➧ Setup A/B Campaign
➧ Setup Automated Rules

➧ Manually Adding Products into the Catalog

➧ Adding Products with WooCommerce Plugin into Catalog

➧  Adding Products with Data Feed into the Catalog

➧ Catalog Settings

➧ Carousel Ad

➧ Collection Ad

➧ Instant Experience

➧ Recommended Settings Ads

➧ Advantage Ad

➧ Writing Meta Ads Copy using ChatGPT

➧ Meta Ads Audience using ChatGPT

➧  Audience Breakdown Reports

➧  Understanding Different Metrics & KPIs

➧ Reporting on E-commerce Metrics

➧  Meta Ads Reports with Google Data Studio

➧  Meta Ads Scaling

➧ Special Ad Category Ads Setup

➧ Live Awareness Campaign

➧ Live Traffic Campaign

➧ Live Engagement Campaign

➧ Live Leads Campaign

➧ Live App Promotion Campaign

➧ Live Sales Campaign